This information is gathered via the Strategic Planning Process. Statement about the Planning Process A short statement about the planning process itself i.
His strategies describe in broad terms what he intends to accomplish. A strategy might writing a strategic plan sample to expand the business from selling on a regional basis to marketing nationally, for example.
Implementing each strategy requires the completion of steps referred to as action plans. Break It Down Break down the strategic plan into steps. Each step is an action. For example, a strategy could be to increase the visibility of the company in the media within six months. The goal associated with the strategy would be to generate a minimum of two news stories in print or on recognized Internet publications.
The action plan would be to develop a media list, write six press releases, distribute the releases to the media list and follow up on any news stories related to the company's products and services.
An action plan to improve customer service might be to review customer emails for their concerns and questions, generalize the comments into categories and develop a series of email responses to the most commonly asked questions.
Time Frame Establish a time frame for each action plan. For the "increased company visibility strategy," the time frame would be to develop the media list by the end of the second week of the first month. Write six press releases by the end of the first month. Distribute one press release by the end of each of the first six months.
Follow up on related news stories and contact the reporter on a regular basis. An action plan for a customer service improvement strategy might be to answer every email within four hours, return all phone calls the same day and respond to written communication by traditional mail the next day.
Responsibility Assign responsibility to a specific department or person. Small companies may not have an entire marketing department, just one person who handles all the marketing. If the action plan requires expertise not found in the company, outsourcing the action plan is an option.
Hiring a writer to compose the press releases or a publicity firm to write and distribute the releases as well as handle any media inquiries is an alternative.
Accountability Your action plan should state what specifically needs to be done, by whom and when.
Review the action plans for completion on time by the assigned person. Your marketing strategies won't be accomplished if the action plans aren't implemented on a timely basis, no matter how well organized the action steps are.
If there are time delays, such as other responsibilities interfering with the assigned action plans, an adjustment in staffing might be required. It could be a simple matter of prioritizing what needs to be done to resolve conflicting assignments.
In a small business, the sales and marketing person may be the same person who oversees customer service. It may not be possible to assign responsibilities for action plans for both marketing and improving customer service to one person, if the workload is heavy.Example Of Strategic Plan - timberdesignmag.com - Search The Web Web SearchSearch Multiple Engines!
· Find Immediate Results! · Search Now! · Search & Lookup ResultsServices: Search Multiple Engines, Find Fast Results, Search & Lookup Results. How To Write A Strategic Marketing Plan.
The marketing plan is the yearly to do list, based on the medium and long term strategic objectives. This article is a summary of what needs to be included in the document. [ ] Speak Your Mind Cancel reply.
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$ Apr 14, · timberdesignmag.com | Click to gain access to Growthink's Ultimate Marketing Plan Template. Or call for pr. The Odessa Mobile Technology Project Plan will provide a definition of the project, including the project’s goals and objectives.
Additionally, the Plan will serve as an agreement between the following parties: Project Sponsor, Steering Committee, Project Manager, Project Team, and other personnel associated with and/or affected by the project. STRATEGIC TRAINING PLAN.
2 INTRODUCTION This training plan will be utilized by all Compliance and Enforcement programs in the formation, implementation, and ongoing tracking of all training and outreach SAMPLE INSTRUCTIONAL DESIGN DOCUMENT DESIGN PHASE TEMPLATE Instructional Design Document for eEEMPR Training Air – C&E.