Here's how to write headlines that will get in print - with examples. A press release that actually is picked up and printed in a national publication reaching your target market can pay off big time. Not only can it bring many new customers, it can also catch the attention of larger companies that might be interested in either licensing your product for resell, or approaching you with a buyout offer.
Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then on launch day, you could sit back and watch the articles roll in.
In those days, reporters might even spend a few days fact-checking and talking to customers before filing their stories. Today, the pace of news is limited only by the speed of light.
The new media landscape incorporates far fewer major outlets; rather, it is made up of a smaller number of slimmed-down publications and an inordinate number of specialist bloggers.
So here are some steps for a successful launch in these fickle times: Get a head start and begin preparing long before you plan to launch.
A rolling launch is a great way to keep the conversation going. Start your outreach activities weeks before the official launch date and then keep the news going up to, and beyond the official launch date.
The steps below describe how to do this.
Make the product or service available to important influencers as a first step. Influencers can be friendly customers, prospects, or even bloggers who have an sizable online presence. Encourage these people to use your product or service and then write review articles or posts.
These folks are also great resources to talk to analysts about your offering pre-launch. Brief industry analysts during this early phase as well.
Scheduling calls with these folks takes time so do this early. Invest the time to write compelling briefing requests. These guys are busy, so you will want to make sure your meeting request clearly states why it is worth their time to hear about your offering.
Apple is a master of this technique. Unless you have a massive launch event planned, the official launch date should only signify the day your product is actually available.
Keep the release rolling. Continue to produce fresh news like announcements concerning novel uses of the product, customer stories, details about how the offering provides return on investment ROI to customers, etc.
Do something unusual during the release cycle. Some examples include creating a funny video, doing a stunt centered around an industry event, publishing a survey that supports the value of your product, or creating an interesting infographic that describes the need for your product.
The irony created an enormous buzz around the launch and even led to a huge spike in free product downloads. You can check it out here. Channel and marketing partners who have a financial stake in the success of the launch are natural allies.
The more people that are talking about the release, the better chances it will get pickup. Make it easy for people to learn more about your product with free trials, downloads, product videos, and demos.
Ignore the elements of the launch that do not drive business. Rather, use these social channels for more meaningful engagement. See who is talking about your offering online and then make contact with them. See how these folks can help you further promote your offering within their social circles.Whether you’re launching a new program, service or product, a press release is a great way to get information and interest in your new item.
Celebrities get their publicists to announce their new movies, appearances, books or product launches by sending out press releases to their media contacts. Type of press release: New product launches When you’re launching products or services, the information is often best expressed in written form.
But when all you’re doing is writing about your new offering’s price and features, it can be difficult for others to refer to and report on it later. If it's a relatively uninteresting launch (the new release of your old line, say - you may need to get someone outside to give you an objective view on this) have it somewhere interesting or exciting.
This is a sample letter to an editor requesting for a press release by the concerned individual or organization. This is a business letter which can be e-mailed, posted, couriered or sent via timberdesignmag.com purpose of this online sample letter template is to familiarize you with the right format for this kind of a cover letter and get you the best example to make a beginning.
Writing a Press Release for Film – Movie Marketing Tips. How to write a movie press release. Once the press release is out, make sure you are active in sharing the articles written based on your press release.
To keep track of the new articles, you can use services like Google Alerts. If you’re starting an online retail business that is truly remarkable, a good press release can be all the spark you need to blast your business into outer space, where you won't find martians, but could potentially get that first sale (and many more) you're thirsting for.