An analysis of viral marketing

Viral Marketing Over the Internet A study to analyze the effectiveness of viral marketing over the internet": A case study on Nike In today's competitive environment organizations are using different marketing methods in order to communicate their products or services.

An analysis of viral marketing

Viral target marketing is based on three important principles: The Internet makes it possible for a campaign to go viral very fast; it can, so to speak, make a brand famous overnight.

An analysis of viral marketing

However, the Internet and social media technologies themselves do not make a brand viral; they just enable people to share content to other people faster. Therefore, it is generally agreed that a campaign must typically follow a certain set of guidelines in order to potentially be successful: It must An analysis of viral marketing appealing to most of the audience.

*ALS Ice Bucket Challenge Viral Marketing Example

It must be worth sharing with friends and family. A large platform, e. YouTube or Facebook must be used. The content is of good quality. Social networking[ edit ] The growth of social networks significantly contributed to the effectiveness of viral marketing.

Finally, the mass reached influencers are those who have a huge range of followers on the social network. Recent trend in businesses activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles.

A common type of an incentive puts all the re-posting users into a random draw for a valuable gift [42] Marketers and agencies commonly consider celebrities as a good influencer with endorsement work. This conception is similar to celebrity marketing.

The celebrity types come along with their working environment. Traditional celebrities are considered as singles, dancers, actors or models. These types of public characters are continuing to be the most commonly used by company marketers. The survey found that 4 in 10 company having worked with these traditional celebrities in the prior year.

However, people these years are spending more time on social media rather than traditional media such as TV. The researchers also claim that customers are not firmly believed celebrities are effectively influential. And companies and agencies start to consider collaborating with social media stars as their product endorser.

These online celebrities are having more connection and influence with their followers because they have more frequent and realistic conversation and interaction on the Internet in terms of comments or likes.

Agencies are placing social media stars alongside singers and musicians at the top of the heap of celebrity types they had worked with. It enables companies to spend little time and budget on their marketing communication and brand awareness promotion.

Secondly, it enhances the credibility of messages. Another case, Aimee Song who had over 3. Millers argued that people suffered from short-term memory. This is what happened to the company BlendTech which released videos showing the blender could blend anything, and encouraged users to share videos.

This mainly caught the attention of teenage boys who thought it funny to blend and destroy anything they could; [64] even though the videos went viral, they did not target potential buyers of the product. This is considered to be one of the major factors that affects the success of the online promotion.

It is critical and inevitable for the organisations to target the right audience. A second risk is that the influencer modifies the content of the message. A third risk is that influencers pass on the wrong message.

This can result from a misunderstanding or as a deliberate move. This article may contain indiscriminateexcessiveor irrelevant examples. Please improve the article by adding more descriptive text and removing less pertinent examples.

November Between —, Hotmail was one of the first internet businesses to become extremely successful utilizing viral marketing techniques by inserting the tagline "Get your free e-mail at Hotmail" at the bottom of every e-mail sent out by its users.

Hotmail was able to sign up 12 million users in 18 months.Viral Marketing. Explore the Strategy of Viral Marketing. Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed.

Viral Marketing Over the Internet A study to analyze the effectiveness of viral marketing over the internet": A case study on Nike In today's competitive environment organizations are using different marketing methods in order to communicate their products or services.

Going Viral: An Analysis of YouTube Videos.

An analysis of viral marketing

Iris Mohr. St. John’s University, TCB. In this new era of marketing, ideas go viral, and spread like an infectious disease. 15 Viral Marketing Examples Over the Past 5 Years Posted in Social Media Examples by Craig Carter From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it’s pretty amazing to think about all the incredible viral marketing that has come out in the past half decade.

Viral marketing is pretty much what it sounds like -- marketing that spreads like a virus. Though usually referring to online activity today, any strategy that encourages word-of-mouth can be considered viral marketing.

Viral marketing is useful as a stand-alone marketing tool or as a part of a larger campaign that uses multiple kinds of marketing. It is especially attractive to smaller businesses or companies because viral marketing can be a cheaper alternative to traditional marketing efforts.

The 7 Best Viral Marketing Examples