A comparison of coca cola and pepsis marketing approach

This summer, when the heat has consumers reaching for a refreshing, ice cold soda, they may have a tough decision to make. Both are launching packaging-based interactive campaigns this summer that aim to engage the ever-so-valuable young consumer.

A comparison of coca cola and pepsis marketing approach

For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies.

The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior.

The general consensus from the taste test was that Pepsi was better.

Coke, Pepsi Unveil Summer Marketing Campaigns | timberdesignmag.com

Of course, identifying which product is preferred is not really that simple. Yet beyond the interaction of the fizzy soda against our palates there is another reaction affecting our tastes. The following analysis examines the ancient soda feud using organically occurring Twitter conversations.

The data dump Now for the data dump. Conversation around Coke was over 2. Furthermore, in our proprietary Social Index, Coke scored higher than Pepsi across all four categories.

Pepsi Passes Diet Coke in Market Share | CMO Strategy - Ad Age

Compares both Facebook and Twitter conversations directed at the brands for the month of April. While the campaign, which offered fans the chance to travel, hang out with celebrities or enjoy other unique experiences, promoted brand mentions and awareness, the majority of the chatter focused on the prizes and offered little merit to the brand itself.

Scrolling through the conversations, an overwhelming majority of them state a clear preference for Coke a quick sample estimates around 10 times as many tweets in favor of Coke. That is brand loyalty.

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Still, the most common form of tweet comparing the two brands referred to a familiar situation: The final decision For the first showdown, the decision seems almost too obvious: Coke is a landslide winner. Yet perhaps the more important question is: The answers could again be hidden in social data.

Pepsi will have to find creative ways identify and amplify their passionate followers and comparative advantages. As an example, the analysis below reveals what types of food consumers associate with the two beverages on social media: While Coca-Cola is more often associated with burgers and french fries, Pepsi leans toward pizza.

Uncovering and emphasizing these natural associations, brands can begin to carve out and own niche segments of the market.Pepsi Co. Marketing Project. Marketing Project of Pepsi. We the students of K.C.L.

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Comparison of the Ratios of Coca cola and pepsi timberdesignmag.com Coca-Cola Company was founded in as a beverage company selling the trademark drink invented by the pharmacist, John Stith Pemberton (Coca-Cola, c 7). Since then, the company has changed management and has grown into a multinational firm with a wide variety of timberdesignmag.com://timberdesignmag.com /pepsico-and-coca-cola-company-comparison.

· Coca-Cola and Pepsi are known for their cheery attitudes to the world. Their slogans include: “open happiness”; “life tastes good”; “the best drink created worldwide”. But these days timberdesignmag.com  · the Coca-Cola business system – generated in China a total of about , jobs, billion yuan of output and billion yuan of tax payment in (PU-TU-USC, ii–iii).timberdesignmag.com /geoykyg/internet/Papers/timberdesignmag.com On 3 separate occasions between and , Coca-cola was offered the opportunity to purchase Pepsi however declined every time, a decision that could have potentially resulted in Coca-cola enjoying decades of pure monopoly profits and market timberdesignmag.com  · Coca-Cola Co.

A comparison of coca cola and pepsis marketing approach

and PepsiCo, Inc. are very similar businesses in terms of industry, ideal consumers and flagship products. Both Coca-Cola and PepsiCo are timberdesignmag.com